【創業大冒險】#直播預告 AWE女性創業學院|SheMeansBusiness數位行銷工作坊
為提升女性創業家數位行銷超能力,這次經濟部中小企業處女性創業飛雁計畫+美國在台協會 AIT+FACEBOOK #SheMeansBusiness Taiwan ,預計將在9/29、9/30聯手舉行直播活動 #FB數位行銷工作坊,教你超級實用的數位行銷術❤️
一起來看看有哪些精采內容吧!
▌9/29(三)15:00-17:30
💗FB廣告投放特輯–用業務目標設計廣告
這堂課程將帶你擺脫FB廣告投放卡關!手把手帶你用Facebook廣告達到業務目標💪
▌9/30(四)15:00-17:30
💗上半場:如何善用Instagram接觸客群、達到目標
💗下半場:Instagram經營漲粉攻略
本堂課程將透過Instagram學習如何掌握品牌商機,並且建立品牌辨識度,讓游離粉絲穩固成鐵粉🙌🙌
心動了嗎?一起加入我們吧!
9/29、9/30敬請準時鎖定直播平台 #經濟部中小企業處FB💗
【Startup Adventure】A Series of Digital Marketing Workshops Live Is Coming Soon❤️
Presented by Women Entrepreneurship Program (SMEA), The Academy for Women Entrepreneurs (AIT), and SheMeansBusiness (Facebook), this series of events are perfect for enhancing your digital marketing skills.🙌⠀⠀
▌9/29: How to place Facebook ads based on your business objectives
▌9/30(I): How to reach and target your customer precisely via Instagram
▌9/30(II): How to boost your Instagram followers and enhance their loyalty
#RechargeYourEntrepreneurialEnergy
#AWEnergized
#AWEinTaiwan
#AcademyforWomenEntrepreneurs
同時也有20部Youtube影片,追蹤數超過2萬的網紅Jing Jing Beh 妗妗,也在其Youtube影片中提到,#onlinebusiness #marketingonline #connectbiz Small business owner faces difficulties to move on since pandemic. Walk in customer dramatically drops. ...
「business to customer marketing」的推薦目錄:
- 關於business to customer marketing 在 經濟部中小企業處 Facebook 的最讚貼文
- 關於business to customer marketing 在 貓的成長美股異想世界 Facebook 的最佳解答
- 關於business to customer marketing 在 IELTS Nguyễn Huyền Facebook 的最佳貼文
- 關於business to customer marketing 在 Jing Jing Beh 妗妗 Youtube 的最讚貼文
- 關於business to customer marketing 在 Dan Lok Youtube 的精選貼文
- 關於business to customer marketing 在 Azizan Osman Youtube 的精選貼文
business to customer marketing 在 貓的成長美股異想世界 Facebook 的最佳解答
🌻
美國聯準會(Fed)在美東時間22日下午2時(台灣23日凌晨2時)宣布利率維持在趨近零的水準,但暗示升息可能會比預期來得快一些,同時也大幅下修今年的經濟展望。
https://udn.com/news/story/6811/5764746
🌻Adobe(ADBE)電話會議內容讀後感
ADBE前兩天發表財報了.
這次ADBE在財報後下跌, 主要是兩個原因(如下). 不過個人覺得是瑕不掩瑜:
1. 因為之前已經漲了不少(投資人期望太高)
2. 因為Digital Marketing這部分的業務受到季節性的影響, 所以表現不是很突出(沒有比預期高出很多)
a. net new Digital Media ARR (3% beat vs guide, vs 15% beat in 2Q21 vs 35% beat in 3Q20).
b. 有分析師在問(“Maybe just -- can we double-click on the seasonality commentary in the quarter? Because if we look at the beat versus guidance on net new digital media ARR, it looks, at the same time you had the weakest beat, but then the strongest guide in the last three years, which kind of speaks to and confirm some of those seasonality comments that you made.)
i. 高層對此的回答是, 主要是疫情後, 加上正值夏季, 大家的日子回復到正常&放假外出, 所以這部分的業務有受到影響(I think going into the quarter, we had expected that the consumer with a little bit more return to normalcy as what's happening in the environment.)
ii. 高層又說了一些話, 不過重點就是他不認為這是甚麼大事”So, net-net, I would say that the growth prospects for that particular business and the growth drivers remain intact. But again, very much in line. And this is what we feel good about the insights that we're getting on the business.”
iii. 也提到, Q4通常會是digital marketing業務的旺季(表現會不俗的意思)
另外, 覺得這次令我印象深刻的是, 當高層與分析師提到這些事情:
• 常在一些公司的電話會議中提到omnichannel這個字(疫情後, 更明顯了). 這次高層也有提到. ADBE可說是omnichannel概念股:
o “I mean, a big part of that is more and more companies are thirdly doing the multi-channel omnichannel, whatever they want to call it. And I think that's only going to continue to be a driver of our Digital Experience Solutions. Because today that stable stakes and so we just look at it and say whether you're shopping in-store over they are shopping online. You need a solution that treats you like a customer that we know of.”
• 網路上影片(video)的興起, 以及串流影音, 有提高了Adobe的營收天花板(用句分析師的術語, 就是TAM (total addressable market) expansion.
• 當使用者製作了越來越多的內容, 內容管理(content management)的能力就越顯重要, 內容上的流程管理(workflow)也越顯重要. Adobe的產品能夠幫內容製作者解決這樣的問題.
• 而Adobe各產品間的相容性, 標準化, 整合能力, 是它的競爭優勢之一:
o And one of the things we did really well is what we called our named user deployment and how, you know, when we have these enterprise licensing agreements, we offer enterprises the ability to download and distribute within the companies. And the more we do training and evangelism of the products, that leads to adoption. So, I would say there's an element of standardization, there's an element of more content.
而最近ADBE有個新聞, 引起了我的注意, 就是它即將在自己的平台上, 提供付款服務(payment service). 根據之前研究SHOP的經驗, 這有可能會對股價造成一定的漲幅:
On Sept. 15, Adobe announced that it will add payment services to its e-commerce platform this year to help merchants accept credit cards and other ways of paying. The move will deepen Adobe's rivalry with e-commerce firm Shopify (SHOP).
For the service, Adobe has partnered with PayPal (PYPL), which will process a variety of payment types, including credit and debit cards as well as PayPal's own payment and buy-now-pay-later offerings.
https://www.investors.com/news/technology/adbe-stock-adobe-beats-fiscal-q3-targets/
接下來該怎麼辦? 對於基本面良好的公司如ADBE, 我能說的就是buy the dip(逢低買進)了. 供參.
🌻The Facebook Files
一個星期前, WSJ上面有個關於FB的大篇幅調查報導. 有興趣的可以看看.
The Facebook Files
https://www.wsj.com/articles/the-facebook-files-11631713039
這篇文章挺長, 也沒有看到華爾街中文版本的完整翻譯, 不過可以看看這篇:
https://on.wsj.com/2ZmFimp
"《華爾街日報》的相關調查顯示,這家社交媒體巨頭心知肚明,其平台會傷害用戶,而且是以該公司常常完全了解的方式造成傷害。目前,全球近半數人口都是Facebook旗下平台的用戶。其中一些證據尤其令人不安:據《華爾街日報》報導,Facebook的內部研究顯示,在報告稱有過自殺念頭的青少年中當中,有13%的英國用戶和6%的美國用戶把這種念頭歸結於Instagram。"
另一篇相關新聞:
https://www.thenewslens.com/article/156683
"《華爾街日報》於13日揭露Facebook的XCheck系統,也就是內部系統中的VIP名單,數百萬名人、政治人物與記者等知名公眾人物都在特別的一份「白名單」之內。"
"這些「貴賓」在社群上發布的內容可以躲過一般的審查系統,即使發布明顯的不當內容,也不會立即被刪除。《衛報》報導,Facebook的獨立監督委員會表示,在閱讀該篇報導後,決定要審查XCheck系統,並要求Facebook對其進行報告與解釋。"
🌻我喜歡的Apple TV影集, "Ted Lasso", 是這次艾美獎的大贏家, 很多主要演員都得獎了.
很高興這兩年, 因為有這部戲的陪伴, 讓我撐過了疫情, 家人離世, 以及一些烏煙瘴氣的事情.
前幾天看演員的得獎影片, 一位娛樂記者問得獎的男配角(也是編劇之一)說, 你覺得這部片的核心思想是甚麼. 他說, be curious, not judgemental.
就像得獎的女演員在劇中一開始是很鴨霸很壞心的球隊主人, 但這樣做是因為被前夫傷透了心, 所以想要弄垮離婚後分到的財產(也是前夫的最愛--球隊); 外表看起來永遠陽光燦爛做啦啦隊的男主角, 在青少年時父親自殺, 造成了他心裡永遠的痛&障礙(讓他在球賽時, 會有突發恐懼症).
我們每個人其實都有很多面, 很多個故事. 尤其在社群, 大家都是萍水相逢, 對彼此的了解都是非常片面的; 而有時候在社群裡, 看到有人會因為只看到一個面向, 就去下斷語. 這其實是人之常情很難避免, 所以我們需要常用第二層思考去提醒自己. 社群裡需要更多的同理心.
“Be curious, not judgmental” – Walt Whitman(惠特曼)(美國詩人)
Picture來源:
https://www.apple.com/newsroom/2021/09/apples-global-hit-comedy-series-ted-lasso-sweeps-the-2021-primetime-emmy-awards-scoring-history-making-win-for-outstanding-comedy-series/
business to customer marketing 在 IELTS Nguyễn Huyền Facebook 的最佳貼文
TỪ VỰNG CHỦ ĐỀ ADVERTISING [Gồm Phần từ vựng + Phần ví dụ + Link 1 số website về chủ đề này]
🎗PHẦN TỪ VỰNG
- low-budget marketing ideas: các ý tưởng tiếp thị ngân sách thấp
- to publish great content: xuất bản nội dung tuyệt vời
- to create instructional videos: tạo các video hướng dẫn
- to be out of your budget: nằm ngoài ngân sách của bạn
- to attract new customers: thu hút khách hàng mới
- to grow word of mouth referrals: phát triển các mạng lưới giới thiệu truyền miệng
- to get traffic to a web page: có được lưu lượng truy cập vào một trang web
- pay-per-click ads: quảng cáo trả phí cho mỗi lần người dùng nhấp chuột vào link quảng cáo
- to increase brand awareness: tăng nhận thức về thương hiệu
- advertising campaigns: các chiến dịch quảng cáo
- newly-launched products: các sản phẩm mới ra mắt
- to set a specific budget over time: để đặt ngân sách cụ thể theo thời gian
- to stay up to date with …: cập nhật …
- to test a campaign: kiểm tra một chiến dịch (xem nó chạy tốt hay không)
- television commercials: Quảng cáo truyền hình
- to track the success of your ad: theo dõi sự thành công của quảng cáo của bạn
- a click-through rate: tỷ lệ nhấp chuột (vào link quảng cáo của bạn)
- to be targeted at the right customer: nhắm đúng khách hàng
- to reach large numbers of …: tiếp một số lượng lớn …
- a powerful advertising tool: một công cụ quảng cáo quyền lực
- to reach … within seconds: tiếp cận … trong vòng vài giây
- to be placed at the side of the screen: được đặt ở góc màn hình
- a traditional method of advertising: một phương pháp quảng cáo truyền thống
- to design eye-catching adverts: thiết kế quảng cáo bắt mắt
- outdated information: thông tin lỗi thời
- to promote temporary sales: thúc đẩy doanh số tạm thời
- to inform past customers of promotions: thông báo cho khách hàng trước đây về các chương trình khuyến mãi
- to bring new and returning customers: mang lại khách hàng mới và khách hàng cũ
- to be carefully researched and planned: được nghiên cứu và lên kế hoạch kỹ lưỡng
🎗PHẦN VÍ DỤ
- It’s better to consistently publish great content than to spread yourself thin.
Tốt hơn là bạn nên liên tục xuất bản những nội dung tuyệt vời hơn là ôm dồn quá nhiều việc cùng một lúc.
- Your business needs a marketing plan that addresses how to attract customers and increase sales.
Doanh nghiệp của bạn cần một kế hoạch tiếp thị giải quyết vấn đề làm thế nào để thu hút khách hàng và tăng doanh số bán hàng.
- Are you creating the right pay-per-click ads, or are you throwing your time and money away on ads that won’t offer you any return?
Bạn đang tạo quảng cáo cho mỗi lần nhấp chuột phù hợp chưa hay bạn đang ném thời gian và tiền bạc của mình vào những quảng cáo không mang lại lợi nhuận cho bạn?
- Research shows that Twitter raises brand awareness by 10% and favorability by 8% for newly launched products.
Nghiên cứu cho thấy Twitter nâng cao nhận thức về thương hiệu lên 10% và mức độ yêu thích lên 8% đối với các sản phẩm mới ra mắt.
🎗WEBSITE VỀ MARKETING, ADVERTISING
- https://miliamarketing.com/blog/
- https://www.lyfemarketing.com/blog/digital-marketing-vs-traditional-marketing/
- https://www.intelligencenode.com/blog/ways-market-product-online/
- https://www.entrepreneur.com/topic/marketing
Chúc page mình học tốt nhé <3
#ieltsnguyenhuyen #ieltsvocabulary
https://ielts-nguyenhuyen.com/tu-vung-ielts-advertising/
business to customer marketing 在 Jing Jing Beh 妗妗 Youtube 的最讚貼文
#onlinebusiness #marketingonline #connectbiz
Small business owner faces difficulties to move on since pandemic.
Walk in customer dramatically drops.
You have no choice but to transform your business from
offline to online. But, do you know how?
Moving your business online is the only surviving method to pursue your dream.
ConnectBiz, welcome businessman like you.
They have ready packages that suits your need.
A huge community for business opportunity exchange.
Business coaching. 12 Lessons per year.
With ConnectBiz, you will never walk alone.
Dare dare press ⬇️ 敢敢按下去
http://wassmee.us/w/?c=af70ad
or visit their Facebook Page
https://www.facebook.com/minnts1319
********************************************************
Talent 演员:
Jing Jing 妗妗
https://www.instagram.com/jingjingbeh
Weitamint 维他命
https://www.instagram.com/weitamint
Kinki Lai 轻去
https://www.instagram.com/kinki7657
Eva 一哇
https://www.instagram.com/evayiin
Brian Dielenberg
https://www.instagram.com/flames.the.game
How to speak Penang Hokkien? 如画讲槟城福建话?
https://www.youtube.com/playlist?list=PLfRlIk28_INunK5BfN4foae9C2hmxgT5t
Jing Jing Challenge 挑战
https://www.youtube.com/playlist?list=PLfRlIk28_INtvKfWE6R0LfpEx2RNesVql
business to customer marketing 在 Dan Lok Youtube 的精選貼文
Social Media Marketing Sounds Great But What Platform Should Your Business Use? If That‘s What You‘re Wondering About, You Might Benefit From Adding This Skill To Your Skillset. Discover It Here: https://whatplatforms.danlok.link
If you are wondering which social media platform you should use for your business watch this video. Be aware that the choice of social media platform depends on who your dream customer is. So, make sure to watch this video all the way to the end so you understand what to do next.
? SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ?
https://www.youtube.com/danlok?sub_confirmation=1
Check out these Top Trending Playlists -
1.) Boss In The Bentley - https://www.youtube.com/playlist?list=PLEmTTOfet46OWsrbWGPnPW8mvDtjge_6-
2.) Sales Tips That Get People To Buy - https://www.youtube.com/watch?v=E6Csz_hvXzw&list=PLEmTTOfet46PvAsPpWByNgUWZ5dLJd_I4
3.) Dan Lok’s Best Secrets - https://www.youtube.com/watch?v=FZNmFJUuTRs&list=PLEmTTOfet46N3NIYsBQ9wku8UBNhtT9QQ
Dan Lok has been viewed more than 1.7+ billion times across social media for his expertise on how to achieve financial confidence. And is the author of over a dozen international bestselling books.
Dan has also been featured on FOX Business News, MSNBC, CBC, FORBES, Inc, Entrepreneur, and Business Insider.
In addition to his social media presence, Dan Lok is the founder of the Dan Lok Organization, which includes more than two dozen companies - and is a venture capitalist currently evaluating acquisitions in markets such as education, new media, and software.
Some of his companies include Closers.com, Copywriters.com, High Ticket Closers, High Income Copywriters and a dozen of other brands.
And as chairman of DRAGON 100, the world’s most exclusive advisory board, Dan Lok also seeks to provide capital to minority founders and budding entrepreneurs.
Dan Lok trains as hard in the Dojo as he negotiates in the boardroom. And thus has earned himself the name; The Asian Dragon.
If you want the no b.s. way to master your financial destiny, then learn from Dan. Subscribe to his channel now.
★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★
YouTube: http://youtube.danlok.link
Dan Lok Blog: http://blog.danlok.link
Dan Lok Shop: https://shop.danlok.link
Facebook: http://facebook.danlok.link
Instagram: http://instagram.danlok.link
Linkedin: http://mylinkedin.danlok.link
Podcast: http://thedanlokshow.danlok.link
#DanLok #SocialMedia #Marketing
Please understand that by watching Dan’s videos or enrolling in his programs does not mean you’ll get results close to what he’s been able to do (or do anything for that matter).
He’s been in business for over 20 years and his results are not typical.
Most people who watch his videos or enroll in his programs get the “how to” but never take action with the information. Dan is only sharing what has worked for him and his students.
Your results are dependent on many factors… including but not limited to your ability to work hard, commit yourself, and do whatever it takes.
Entering any business is going to involve a level of risk as well as massive commitment and action. If you're not willing to accept that, please DO NOT WATCH DAN’S VIDEOS OR SIGN UP FOR ONE OF HIS PROGRAMS.
This video is about Social Media Marketing: What Platforms Should Your Business Use?
https://youtu.be/R_nOzX4fM44
https://youtu.be/R_nOzX4fM44
business to customer marketing 在 Azizan Osman Youtube 的精選貼文
Subscribe to stay updated with powerful marketing strategies and greatest inspiration to rise your life and create a more inspiring world.
Website: http://azizanosman.com/
Blog: http://azizanosman.com/blog/
Facebook: https://www.facebook.com/azizanosmanofficialpage/
Twitter: https://twitter.com/azizanosmanofficial
Instagram: https://instagram.com/azizanosmanofficial/
Or call us! 1-300-88-2424
- - - - - - - - - - -
Dr Azizan Osman
Founder
Richworks International Sdn Bhd
1st Malaysian Accredited By International Coach Guild (ICG) - World-Class Credentialed Master Coach in Business & Marketing | Serial Entrepreneur | Author
business to customer marketing 在 What is B2C (Business-to-Consumer)? - TechTarget 的相關結果
The term B2C is applicable to any business transaction where the consumer directly receives goods or services -- such as retail stores, restaurants and doctor's ... ... <看更多>
business to customer marketing 在 What is B2C marketing? | Adobe Basics 的相關結果
B2C (business-to-consumer) marketing directly targets consumers, whereas B2B (business-to-business) marketing involves one business selling ... ... <看更多>
business to customer marketing 在 B2C: How Business-to-Consumer Sales Works, 5 Types and ... 的相關結果
Business-to-consumer (B2C) is a digital sales model in which products and services are sold between a company and consumer, or two consumers. ... <看更多>